This is the main event. It’s Kartra vs Kajabi. Both are both powerful online business platforms that offer a range of tools to help entrepreneurs create, market, and sell their products or services. In this comparison, we’ll delve into various aspects of these platforms to help you make an informed decision based on your specific needs.
First let’s take a look at the pricing because you want a platform that meets your budget, I’m sure.
Kartra vs Kajabi Pricing Plans
Kartra offers a tiered pricing structure with four main plans: Starter $99, Growth $189, and Professional $399. The pricing is based on the number of leads, emails, bandwidth, and features needed. It includes features such as funnel building, email marketing, membership sites, helpdesks, and more.
Kajabi also has a tiered pricing model with three plans: Basic $149, Growth $199, and Pro. The pricing depends on factors like the number of products, pipelines, and active members. Kajabi’s plans include website building, marketing automation, course creation, and community features.
Comparison: While both platforms have tiered pricing, the specific features and limits vary. Kartra tends to include more features in its base plans and is an all in one solution, making it a potentially more cost-effective option for users who need a comprehensive set of tools. However, the best choice depends on your specific requirements and budget.
Website and Landing Page Builder
Kartra provides a robust drag-and-drop page builder for creating landing pages, sales pages, and complete websites. It includes customizable templates, A/B testing, and responsive designs. Users can also add pop-ups, countdown timers, and other elements to enhance their pages.
Kajabi’s website and landing page builder is user-friendly and visually appealing. It offers various themes, customizable templates, and the ability to create a complete website. Kajabi’s platform is known for its elegant design options, making it suitable for users who prioritize aesthetics.
Comparison: Both platforms offer powerful and intuitive website and landing page builders. The choice may come down to personal preference and the specific design features you value the most.
Kartra includes a robust email marketing system that allows users to create and send broadcasts, automated sequences, and tag contacts based on their behavior. It provides detailed analytics to track email performance.
Kajabi’s email marketing features include customizable templates, automation sequences, and analytics. While not as extensive as Kartra’s, Kajabi’s email marketing is user-friendly and effective.
Comparison: Kartra may have a slight edge in terms of email marketing capabilities, especially for users who require advanced automation and segmentation features. However, Kajabi’s simplicity might be appealing to those who prefer a streamlined approach.
Course Creation and Membership Sites
Kartra allows users to create and sell online courses through its membership site feature. It includes drip content, progress tracking, and the ability to offer different membership tiers.
Kajabi is renowned for its course creation capabilities. It provides a seamless experience for creating, marketing, and selling online courses. Kajabi also includes features like assessments and community-building tools.
Comparison: Both platforms excel in course creation, but Kajabi is often considered a leader in this aspect. If your primary focus is on creating and selling online courses, Kajabi might be the preferable choice.
Kartra offers integrations with various third-party tools and services, including payment gateways, membership platforms, and marketing tools.
Kajabi also supports integrations with third-party applications, although its ecosystem may not be as extensive as some other platforms.
Comparison: Both platforms offer a range of integrations, but the specific apps you need may influence your decision. Consider checking the compatibility with your existing tools before making a choice.
Kartra provides customer support through live chat and a knowledge base. Users can submit support tickets for more complex issues. Kartra also allows you to create your own support websites for your customers that allows them to update their credit cards and more.
Kajabi offers customer support through live chat, email, and an extensive knowledge base. Users on higher-tier plans may receive priority support.
Comparison: Both platforms provide adequate customer support options. The effectiveness of support may vary based on the complexity of the issue and your plan level.
Kartra has expanded its feature set to include webinars, making it a more comprehensive platform. With Kartra’s webinar functionality, users can host live or automated webinars, engage with attendees through chat, and seamlessly integrate webinar registration and attendance data with their marketing efforts.
As of the last knowledge update in early 2022, Kajabi does not offer native webinar functionality. This could be a significant factor for users who prioritize webinar hosting as part of their online business strategy.
Comparison: The addition of webinars to Kartra’s feature set gives it an edge for users who want an all-in-one platform that includes webinar capabilities. Kajabi users may need to explore third-party solutions for webinar hosting, which could result in additional integration efforts.
In The Battle of Kartra vs Kajabi…In 2024 Kartra Wins
Kartra has more features for someone who is interested in running a digital marketing business (products, courses, memberships) or a digital marketing agency. Kajabi is great for someone interested in creating courses. For the costs and the long list of features, Kartra wins hands down.
I am a proud user of Kartra and a Kartra affiliate. If you want to give a try click here. (And yes, I will benefit off this sale).