Yes my friends, this is a real game-changer! On Tuesday, March 17th Facebook announced that you can now send money to friends in messenger.
This will be accomplished with a really simple process. What Facebook has done is added a dollar sign ($) at the bottom of the messenger screen. All you have to do is tap on it and enter the amount you want to send to your friend and add a debit card and hit send. It will be just that simple once it’s rolled out to every account. To accept the cash all your friends will have to do is open the conversation add their own debit card and the funds will be transferred “right away.” Boom! That’s a beast-mode world domination move.
So Why Did Facebook Add This Feature?
According to them, conversations were already being had about money on messenger (I told you they’re watching). According to FB, people were talking about sharing bills, sharing rides on Uber, etc. So this was a natural progression for them to add this feature.
Facebook does not want it’s users to have to leave their site for anything. They built this P2P service from the ground up, using their Facebook Ads system as the platform. All payments processed will be encrypted, safe and secure. Facebook is planning to go toe-to-toe with services like Paypal and Google Wallet because their service will be FREE of FEES ( at least for now) and will undercut Paypal and their dreaded fee structure.
The only major problem that consumers will have with this service is the fact that Facebook is tracking your every move and if you’re cool with that, then you’ll be cool with this service. I believe that Facebook is watching you more closely than the government. Dan Kennedy who wrote in his book about Facebook makreting that Facebook is the tie that binds us. Apple, Amazon, Ebay, Google…they all want the same thing and that is to know and understand consumers, better than consumers even know or understand themselves and by providing a service like this one, Facebook is getting closer and closer to cloning your consumer behavior, which is the main reason why all small business owners should seek to harness the power of FB. Now is the time.
Check out the replay of my special webinar “The Top 10 Social Media Trends To Grow Your Small Business” and discover what’s hot and what’s not in social media today.