Finding a Place to Call Home in Network Marketing
I’ve been involved in the network marketing industry since the early 1990’s. And boy since then, things have certainly changed. There used to be a time when you could pick a company, build a successful downline that would last for years and years. Of course, some people would quit, but not your tried and true leaders, they would stay with you until the very end.
But today, the industry has changed. Gone are the days of the loyal reps (maybe?). Reps today are interested in being a part of more than one opportunity. And they want instant success. Plus they want outstanding leadership from company owners. They don’t want to see any signs of favoritism or anyone receiving any under the table perks or people getting paid on the side. Leaders also don’t want to see their downlines raided. They don’t want to see people moved around in their organizations without their approval. They also don’t want to get involved in personal and intimate relationships only to find that the so called leader who supposedly loves you is also sleeping with 5 other people on the team. And they don’t want their leaders to have substance abuse problems or anything like that. And finally, they don’t want their leaders to quit.
The bottom line is people just don’t want to get hurt.
But the truth of the matter is if you stick around long enough, you will see some things that you might not like and you will most likely get hurt or at the very minimum bruised.
Let me tell you some of the things that have happened to me while in Network Marketing. I will list them out to make them easier to digest.
- I quit an opportunity that I loved because my husband at the time didn’t agree with it…but guess what? He divorced me anyway.
- I got kicked out of network marketing company in turmoil and had my commission check held (at Christmas time no less).
- I’ve had my downline raided because my upline decided to leave and the bad mouthed the company.
- I’ve had people mysteriously removed from my downline without my permission.
- I’ve had people moved around in my downline without my permission.
- I’ve also been a part of a company where the top leader was a philandering alcoholic and he would sometimes get on the calls drunk. Go figure.
Those are the things I’ve experienced, but that’s nothing compared to the things that I’ve heard. But that’s the ugly side of network marketing. And I would be remiss if I didn’t speak to the brighter side.
Here are some of the wonderful things I experienced while involved in Network Marketing:
- Freedom. I ran my business full-time for almost 4 years and was able to stay home with my last baby.
- I was featured in Empowering Women Magazine
- I won a Mediterranean cruise to Italy, France & Spain
- I made it the very top of my compensation plan.
- I wrote a book and became a successful published author
- I was able to enhance my public speaking skills
- I discovered my true passion for coaching and training
- I made “some” life-long connections
I can go on, but as you can see the good outweighs the bad.
In Network Marketing, there are no guarantees that you will EVER find a safe place to call home or a leader that you can trust. And once you’ve been hurt in business it’s hard to go back not only to a specific business but also to the industry.
The only person you can count on in any industry, job or business is YOU. And in order to have true success in Network Marketing there are some simple steps that you should take and they are as follows:
- Get documented as a leader. There is no need to say anything when you first join a network marketing company. Let your actions speak for you.
- Recognize that YOU are the Business and as such you need to develop the mindset of a leader and a Business Person.
- Once you become documented (Brand Your Team) and set up your own lead generation system for your team. Create a full-blown marketing plan between you and your leaders to keep the leads flowing.
- Help to create other leaders and success stories. Make sure that new success stories are being created on a regular basis.
- Create an easy duplicable system that includes the core products or service your company represents.
- Pave the way for others to lead. Make sure your team system includes a heavy dose of training in personal development.
- Make everyone on your team listen to the Psychology of Winning by Dennis Waitley.
- Keep it basic, keep it simple and keep it fresh.
- Make sure to promote what the company is promoting and make sure that your team dominates the leader boards.
- Be the leader that you constantly state that you’re looking for and you’ll attract the leaders that you want.
Network marketing is a simple business, but it’s not easy and it’s not easy because you have to deal with people and people will sometimes let you down, but as long as you don’t let yourself down, you’ll be alright.