On December 11, 2014 Facebook announced the launch of Facebook Fan Page Call to Action Buttons. This new feature will allow businesses to link these buttons to any destination outside of Facebook. This is good news and is a major change that is highly favorable for small businesses. As a coach, there is one thing that I’ve always advised small business owners about when it comes to social media. And that is to find your idea clients on social media, but then to ultimately pull them out of social media and on to your list as soon as possible. These new Call to Action (CTA) buttons will definitely help entrepreneurs to achieve this goal.
Facebook Call To Action Buttons Positioned In the Right Place
The new buttons are strategically placed in the within the time line just to the left of the “LIKE” button. Now entrepreneurs can use their timeline cover images to assist in drawing attention to these buttons. An example of making the maximum use of your timeline cover images to assist with ensuring that the appropriate action is taken is shown below:
What Can You Do With This New FB Call To Action Button?
The possibilities are endless for entrepreneurs when it comes to this Facebook Call To Action Button. Some of the choices that you have to choose from as it relates to actions are:
- Shop Now – This is great for online stores and online sellers
- Contact Us – This is great for realtors, coaches and all other service providers
- Sign Up – For folks like me who have membership organizations and course offerings, this is perfect.
- Book Now – What if you’re a speaker, or personal trainer, comedian, photographer, etc? This is great.
- Use App – If you have designed a custom app, this is perfect for you.
- Play Game – This is a perfect call to action for online gamers.
I am sure that based on the suggestions above that your creative juices have started to flow and you can see how this can be of benefit to you.
How to Maximize the New FB Call to Action Buttons?
The way you utilize these buttons will be different based on your business needs. The beauty of these buttons is that they’re easy to to update. You can actually update them everyday if you choose to. But I would suggest a weekly or bi-weekly rotation.
I would also recommend that you change your timeline cover often. Change to match whatever it is that you’re offering that week or month. And make sure the timeline cover is relevant to your offer. Can this get expensive? No. It doesn’t have to especially if you utilize the services of someone from FIVERR. Here is the link to my favorite guy on FIVERR: https://www.fiverr.com/rudyisfat/design-header-image-for-websiteblog?funnel=201502051453428299099660 This guy does amazing work and it’s a steal for only $5.00.
The next thing you will want to do is create a post that is related to your offer and promote that post to get new traffic to your website and to ensure that your Timeline Cover and Call to Action Button and Offer are being seen by new people in addition to the ones who have liked your page. This is really important.
The next thing you will want to do is TEST, TEST, TEST. Make sure to test your offers to find out which CTA buttons work best for your page and your audience. You will want to figure out, which CTA buttons have the best click through rates (CTRs) and Conversion Rates. You will want to test different Timeline Covers with the same CTA button to see which creatives perform better than others. All of this type of testing is done to ensure that you get the best possible response and that you achieve all of your goals.
Drive Massive Traffic With FB Timeline Call to Action Buttons
At the end of the day, the ultimate goal with this new tool (FB Timeline Call to Action Buttons) is to drive massive traffic to your websites, blogs or landing pages and increase your bottom line. You can achieve a tremendous amount of success doing this with FB, as the site has over 1 billion users and your ideal clients are definitely on the site. So get started now using this tool because it’s one of the best yet for Facebook Fan Pages.